How Much Study Do You Need to Be a Fashion Designer Art Director

Applications closed

Nosotros are no longer accepting applications for 2022/23 entry to this grade.

Why choose this course at London Higher of Mode

  • Skill building:yous will develop expert multidisciplinary skills inside communication design, which will provide a broad range of graduate opportunities including: art director, trends and innovation researcher, feel designer, producer. Students will too build the range of skills needed to be proficient freelancers.
  • Industry links:you volition have exposure to industry practitioners and take the opportunity to respond to knowledge exchange briefs. Past projects take included collaborations with H&M, the Centre for Sustainable Fashion, the Hyman Annal and the Victoria and Albert Museum.
  • Placement opportunity:in your second twelvemonth on the course you accept the opportunity to do an integrated work placement as part of your study.
  • Emerging technologies: This unique course gives students the opportunity to engage with emerging digital technologies and place innovative opportunities for how they tin exist used inside the way media and advice industry.

Location

This course is based at Lime Grove in Shepherd's Bush. Discover out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.
  • Media and communication facilities
  • Facilities at Lime Grove

LCF's move

London College of Style is planning to motion to a new unmarried campus on the Queen Elizabeth Olympic Park in 2023. This is part of a new evolution for London, prioritising culture, education and innovation, known as East Depository financial institution. Some students studying this form from September 2021 may start their studies in Mare Street and transfer to LCF's new site in East London to complete them. Please see LCF's move to the Olympic Park for more information nigh the College's relocation.

Portfolio gallery

LCF BA (Hons) Artistic Direction for Fashion Speculate Futurity Digital Experience

Does digital technology make us connect or disconnect from reality? How is our digital consumption contributing to our sense of wellbeing? Are there more creative opportunities in taking control of our data? BA (Hons) Creative Direction for Fashion collaborated with leading industry innovators and digital designers to explore these ideas through an commutation of knowledge.

UAL Insights: Graduating with Bola Martins

Bola talks to us about her final yr as a Creative Direction for Style student and her hopes for life after graduation.

London College of Way showcases educatee work from the School of Media and Communication.

A project betwixt LCF BA (Hons) Creative Management for Manner and Campaign.

Educatee work by Maria Epoyan.

BA (Hons) Artistic Management for Manner

Student work by Emily Kelly.

BA (Hons) Artistic Direction for Fashion

Student work past Jennifer Lafer.

BA (Hons) Artistic Direction for Fashion

Pupil work past Renan Kawano Rodriguez.

BA (Hons) Creative Direction for Fashion

Educatee work by Araxie Boyadjian.

BA (Hons) Creative Direction for Mode

Student work by Denise Haejin Jang.

  • LCF Alumni Discuss Sustainable and Responsible Fashion
    Student piece of work

    London Higher of Fashion graduates talk over sustainability, the climate crisis, COP26 and responsible style.

  • Carnival of Crisis: A parade for Climate Justice
    UAL Carnival of Crisis 2021 © Ana Blumenkron

    UAL'due south Carnival of Crunch demonstrates that the arts tin can – and must – respond to the climate and ecological emergency.

  • #LCF21 Graduate Exhibition at Victoria House Basement
    LCF21 Victoria House Basement Graduate Exhibition. Photography by Ana Blumenkron.

    To compliment the immersive digital platforms, LCF Class of 2021 held the biggest celebration of world-leading talent that LCF has ever staged with a ii mean solar day in-person event at Victoria Firm Basement.

  • LCF celebrate #LCFClassOf2021 with biggest summer showcase to date
    Class of 2021

    The #LCFClassOf2021 Summertime Showcase, launching from Monday 5 July, volition be the biggest commemoration of earth-leading talent that LCF has ever staged – showcasing both BA and MA level students together for the beginning time.

  • BA (Hons) Creative Direction for Fashion graduate wins Getty Images' Creative Bursary grant
    Hidhir Badaruddin BA (Hons) Artistic Direction for Fashion graduate 2020

    BA (Hons) Creative Management for Fashion graduate, Hidhir Badaruddin, has been crowned winner of the Getty Images Creative Bursary $10,000 grant for 2021.

  • Library, John Princes Street
    Library, John Princes Street Photography by: Platonic Insight

    Take a tour of LCF's world renowned fashion library, platonic for inquiry and study.

  • Have a bout of Lime Grove'south media facilities from making studios to photographic studios and darkrooms.

  • Canteen, Mare Street
    Canteen, Mare Street Photography by: Ideal Insight

    Explore our social spaces, for collaborative written report and breaks, beyond our six sites in London.

Grade overview

Introduction

BA (Hons) Creative Direction for Fashion focusses on concept generation and ideation, iterative design and proposing ideas that are globally informed and hereafter focussed.

What to await

  • Using the skills of communication design, interface design, fine art direction and speculative design, students will be equipped to place, anticipate and respond to advice opportunities as strategic thinkers and skilled communicators for our ever-irresolute advice landscape.

  • This unique course gives students the opportunity to engage with emerging digital technologies and identify innovative opportunities for how they tin can be used within the fashion media and advice manufacture.

Piece of work experience and opportunities

Students' are supported by manufacture briefs and collaborations throughout their studies. Recent collaborations accept involved H&G, Knomi and the Victoria and Albert Museum. We offer regular guest lectures and master classes with visiting practitioners. Contempo visitors accept included Jamie Reid, Fine art Manager of Dazed Mag and Matthew Drinkwater from the Fashion Innovation Agency. Students will exist given the opportunity to undertake a brusque work experience placement during their second twelvemonth of study. This provides increased industry awareness likewise as crucial experience and valuable contacts inside the manufacture.

Mode of written report

BA (Hons) Creative Direction for Fashion runs for xc weeks in total fourth dimension mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks.

Course units

Level 4

The units you will study in Year i, Stage i, Level iv are equally follows:

• Introduction to Style Communication (20 Credits);

• Communication Design (40 Credits);

• Fashion Cultures and Histories (twenty Credits);

• Style Interfaces: Designing for Experience (twenty Credits);

• Better Lives (twenty Credits).

Level 5

The units you will written report in Twelvemonth 2, Phase 2, Level 5 are every bit follows:

• Disquisitional Problems in Fashion Research (20 Credits);

• Art Direction for Manner (20 Credits);

• Within the Manufacture (20 Credits);

• Option: Situating Your Practice (20 Credits);

• Future Directions in Fashion Communication (40 Credits).

Level 6

The units yous will study in Year 3, Stage 3, Level half-dozen are as follows:

• Research for Independent Projection: Creative Direction for Fashion (20 Credits);

• Cultural and Historical Studies Dissertation (forty Credits);

• Independent Projection: Artistic Direction for Way (40 Credits);

• Terminal Presentation (20 Credits).

A xx-credit unit of measurement is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, contained study and assessment.

All students are entitled to a tutorial package that consists of:

• one induction tutorial (group or ane to one);

• ane tutorial per cake for the duration for their course of study at LCF;

• group tutorials equally required;

• an appropriate level of confidentiality.

Learning and instruction methods

The cess programme is designed to follow the learning and teaching methods which are employed to support the integrated achievement of the course outcomes:

  • lectures, seminars;
  • workshops, practical demonstrations;
  • grouping critiques, projects and peer feedback;
  • tutorials;
  • professional opportunities;
  • and panel discussions.

Assessment methods

The post-obit cess methods are employed to appraise the achievement of learning outcomes in an integrated approach:

  • projection audits (record of process and experimentation);
  • proposals for creative concepts;
  • time-based media outcomes;
  • project visualisations;
  • trend reports;
  • bookish essays;
  • reflective writing;
  • group presentation;
  • and individual presentations.

Staff

Carrie Mok is the course leader for BA (Hons) Creative Direction for Fashion. Her broad multi-disciplinary exercise is the production of a diverse career trajectory, honing her creative expertise in formative agency and in-house roles beyond the blueprint, luxury, architecture and lifestyle sectors. She specialises in creating immersive environments and engaging brand and product communications, working with some of fashion's most recognisable brands including Burberry, Louis Vuitton, Gucci, MatchesFashion.com, Acne, Dover Street Market, Fendi and Chloe. Carrie completed her BSc Compages at The Bartlett, Academy College London and holds a masters in Communication Pattern from Key Saint Martin'due south Higher of Fine art and Design. Prior to joining London College of Fashion, Carrie was a tutor at Chelsea College of Art, Academy of Arts London. She is also a fellow of the Purple Guild for the Encouragement of Arts, Manufactures and Commerce (FRSA).

Simone Konu-Rae studied English at the University of Nottingham, and discovered her love for manner magazines at this historic period. In holidays she would return to London, to assists at magazines such as Harpers Bazaar, Tank, Love and Vogue Russia. She was fabricated junior fashion Editor of Ponystep Magazine in 2010-2011. Since and so, Simone has pursued freelance work for titles including Italian Faddy, Sunday Times Style, Metal Magazine, Models.com, Stylist, Wonderland, INTERVIEW Deutschland, and i-D Online. In 2018 Simone co-founded Besides Journal, an online platform focused on representation and variety of women in fashion also as focusing the spotlight on female person creatives. In improver Simone has worked on a number of brusk film projects both in the roles of wardrobe and casting which has been featured at various film festivals as well as online platforms such as NOWNESS.

Karolina Cialkaite is an interdisciplinary designer. With a background in visual communication design, Karolina applies advice methods of graphic design to fields outside of usual practice. This has led her to piece of work every bit creative manager, editor, in strategy and editorial design, and as a curator within areas of fashion, graphic blueprint, compages, live fine art, cultural institutions and educational spaces. As a inquiry-led practitioner and every bit function of her research in collective learning and educational spaces, Karolina explores what artistic practices are with each shift in cultural trends, how embedding speculative design can aid creative thinking and ideation in unlike forms of practice, as well as the role of visual and written narrative, and how these should go on to shape relevant forms of advice design.

Antony Price is an accomplished image creator with over 15 years of manufacture experience. Working at a variety of publications and studios including The Face, Mixmag and Dazed & Dislocated, his expertise spans a variety of areas including photography, retouching, videography, editing, graphic design, typography and production. Antony brings together these specialist skills within his current professional office as Creative Manager of multidisciplinary company Anomalous, which comprises a creative agency, studio infinite and events division.  Antony is likewise an experienced DJ with a groundwork in event promotion and a deep interest in London order civilisation. He has worked as a nightlife photographer amassing an extensive archive of photographs that nautical chart the evolution of London'due south musical subcultures. This expanse of interest has been the focus of a major exhibition and continues to inform his current inquiry direction.

Mélodie Roulaud is a French freelance film director & creative based in London. With a background in advertizing and manner, she has produced and directed films for clients such as Nowness, Hugo Boss, All Saints, Mr Porter, Jaguar and Tiffany & Co. Her work has been screened and nominated internationally (A Shaded View on Manner Film, Aesthetica Brusk Film Festival, La Jolla Way Picture show festival, Berlin Feminist Film Week, Brussels Way Film festival, etc). After her studies at London College of Communication and London College of Fashion, Mélodie Roulaud started her career in product at Wanda Productions where she worked with earth renowned directors such as Johnny Green, Leila & Damien de Blinkk, Jonathan Devilliers, Jacob Sutton. Mélodie now shares her time between teaching on the Artistic Management For Manner course and freelance work.

Charlotte Troy has a background in both fashion communication and art publishing. Later on graduating with a degree in Womenswear Blueprint, she made clothes and accessories that were sold around the world, bought by celebrities and featured in magazines including i-D and Harper's Bazaar. She also worked as a stylist receiving commissions from editors including Isabella Accident for the Sunday Times. In 1997, while working for Browns as a buyer and visual merchandiser, she helped establish the concept of Browns Focus as a platform for emerging design talent. Charlotte presently became interested in art publishing and has published many books and projects for her own imprint, CT Editions. She has served as a consultant and editor, with clients including The Hayward Gallery, The Contemporary Art Lodge, Deptford X, The National Museum of Media, and Philippa and Grayson Perry. She has collaborated with artists and fashion creatives in her publishing projects including Alexandra Shulman, Philip Saville, Hans Ulrich Obrist, Linda Sterling, Ed Ruscha, Penny Martin, Edward Enninful, Susan Hiller and Amos Vogel. Charlotte holds an MA in Book Publishing and an MA in Gimmicky Art Theory from Goldsmiths. She is currently developing ideas for a visual listings magazine and her research interests are in aesthetics and psychological liberty.

Sophie Barr is a Manner Communication Lecturer and visual arts practitioner and teaches on both the BA (Hons) Creative Direction for Fashion and MA Style Media Practice and Criticism courses. Sophie has a background in art practice and theory and holds Principal's degrees in Fine Art with Learning and Teaching in Higher Education and Cultural and Disquisitional Studies. In her visual arts practice Sophie is working towards creating an aesthetics for the Anthropocene using photography, video and installation. Sophie is committed to supporting students in critical practice and is interested in how theory and practice intersect in fashion communication. Sophie is a Boyfriend of the Higher Education University. Prior to her bookish career Sophie spent more than than x years working in London's motion-picture show and media industries working in both video production and for a major Hollywood studio.

Dr Jason Kass Programme Manager

Visiting practitioners and guest lecturers include:

  • Leigh Keily
  • Nova Dando
  • Ben Freeman
  • Oliver Smith
  • Rosarie King
  • Emily Huggard
  • Allon Kaye
  • Kyle Bean
  • Andrew Green
  • Emma Jarvis (qualitative researcher)

Guest speakers

  • Christopher Simmonds, artistic managing director
  • Fraser Muggeridge, designer
  • Kate Dawkins, director
  • Kathryn Ferguson, director
  • Adam Bracegirdle, creative director
  • Joel Lewin, creative manager
  • Joel Kitzmiller, creative director
  • Jamie Reid, art director, Dazed & Confused

How to apply

Data for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:

  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical damage
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an bear on on your solar day-to-day life

Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a grade and joining UAL information.

Entry requirements

The standard minimum entry requirements for this course are:

I or a combination of the post-obit accepted full level 3 qualifications.

  • 112 UCAS tariff points from ii or more A Levels (preferred subjects include Fine art, Design, English, and Maths);
  • a Stardom Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit at BTEC Extended Diploma preferred subject Art & Blueprint;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points from a combination of the above qualifications or an equivalent full Level three qualification;
  • or equivalent Eu or non-EU qualifications such equally International Baccalaureate Diploma at 25 points minimum;
  • and three GCSE passes at course A*-C or grade 9-4.

Entry to this class will also be determined by cess of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not come across these course entry requirements may notwithstanding exist considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative show. This might, for instance, be demonstrated past:

  • Related academic or piece of work experience
  • The quality of the personal statement
  • A strong bookish or other professional reference
  • OR a combination of these factors

Each application will exist considered on its ain merit just we cannot guarantee an offer in each case.

English language Language Requirements

IELTS level half dozen.0 with a minimum of 5.five in reading, writing, listening and speaking. Please check our main English Language Requirements .

Choice criteria

The grade team seeks to recruit students who can demonstrate:

  • A broad interest in fashion, visual imagery and an awareness of technology;
  • An understanding of the need for a critical and analytical approach to the area of study;
  • An arroyo suited to the demands of the course and the projected career futures.

Making your application

Applications airtight

We are no longer accepting applications for 2022/23 entry to this course.

This department includes all the information yous demand on how to use, how your application is considered and what happens side by side.

Y'all should employ though UCAS – Universities and Colleges Admissions Service – and you lot will demand the following data:

University code:          U65

UCAS Code:                 W290

Deferring your place

This class accepts requests from offer holders to defer their place for i academic twelvemonth. Deferral requests are granted on a first-come, first-served footing until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to asking a deferral and past when.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, y'all tin transfer to:

  • Yr 2 - if you've completed 120 credits in Year 1.
  • Year 3 - if yous've completely 240 credits in Years 1 and two.

Apply via UCAS and choose Year ii or 3 for your POE (Point of Entry)

Delight check our Student Transfer Policy for more than important information and be ready to provide us with your current course handbook and Twelvemonth i/Year 2 unit of measurement transcripts.

Please be fix to provide an official document (translated into English language) from your current university, explaining the learning outcomes of the units you have completed.

Application deadline

We recommend you use by 26 Jan 2022 for equal consideration. However this grade will consider applications subsequently that date, bailiwick to places being bachelor.

You can only utilize to the aforementioned course once per twelvemonth. Whatever duplicate applications volition exist withdrawn. Applications for this course can only exist accepted for this year of entry.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

If you have achieved or expect to achieve the standard entry requirements we will invite yous to submit a portfolio via PebblePad, our online submission tool, which should include a number of images of your work. Yous can upload a maximum of thirty images which best shows your work – delight annotation still that yous do non have to provide this verbal number. PebblePad refers to 'images' when you upload your piece of work - call up of each 'epitome' as a page in your concrete portfolio.

For this grade your portfolio should show testify of: cartoon / presentation skills; examples of creative visual imagery; research skills; experimentation; and date with technology for prototype production.

The portfolio is assessed past Academic Reviewers who will determine if they are able to brand an offering based on the work y'all take demonstrated. Information technology may be, notwithstanding, that the tutor wishes to speak with you further nigh your work and so you will be invited to attend an online interview. At the interview the Academic Reviewer will discuss your portfolio that y'all submitted in PebblePad; it volition be possible to show more of your work during the interview if the tutor feels it necessary for you to do so.

Please annotation that non all applicants will be invited to attend interview.

If you are made an offer, you volition have the opportunity to engage with grade teams at a number of planned engagement activities, where you volition be able to ask whatever questions you may have and likewise speak to current students studying on the course.

How we notify you lot of the result of your application

If yous applied through UCAS the result of your application will be communicated to you lot via UCAS through UCAS Track. You will merely receive farther communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Applications airtight

We are no longer accepting applications for 2022/23 entry to this course.

This section includes all the information you lot need on how to utilise, how your awarding is considered and what happens next.

There are ii ways international students tin can apply to an undergraduate course:

  • Through UCAS with the assist of 1 of our official representatives in your state
  • Directly through UCAS.

You lot must apply through UCAS, where you will need the following data:

  • University code – U65
  • UCAS course code – W290

Read our immigration and visa information to find out if y'all need a visa to study at UAL.

Yous can but apply to the same class one time per year. Any duplicate applications volition be withdrawn. Applications for this grade can only exist accepted for this year of entry. Applications for deferred entry cannot be accepted. Read the UAL international application communication for further information on how to use.

Deferring your identify

This class accepts requests from offer holders to defer their place for one academic twelvemonth. Deferral requests are granted on a first-come, first-served footing until all deferral places are filled, or a borderline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

Transfers

If y'all are currently studying somewhere else on a form in an equivalent subject field and would like to transfer to this course, you can transfer to:

  • Yr two - if you lot've completed 120 credits in Year 1.
  • Year 3 - if you've completely 240 credits in Years i and ii.

Apply via UCAS and choose Twelvemonth ii or iii for your POE (Point of Entry)

Please check our Pupil Transfer Policy for more important information and be ready to provide us with your current course handbook and Twelvemonth 1/Year 2 unit of measurement transcripts.

If you are an International applicant and studying outside the UK, please consummate your Directly awarding then contact us via your UAL Portal to ask to be considered for Yr 2/Year iii.

Please be ready to provide an official document (translated into English language) from your current university, explaining the learning outcomes of the units you have completed.

Application borderline

We recommend you lot apply by 26 Jan 2022 for equal consideration. Even so this form volition consider applications after that date, field of study to places being available.

What happens next

Immigration History Bank check

Whether you lot are applying online via UCAS or through a UAL representative you will need to consummate an Immigration History Bank check to identify whether you lot are eligible to study at UAL. Exercise exist aware, if you practise not complete the Immigration History Check nosotros volition not be able to proceed with your awarding.

Initial application cheque

All application forms, personal statements and references are read and considered by the grade team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

Depending on the quality of your application, you lot may be asked to submit a number of images of your work. For this class your portfolio should show evidence of: cartoon / presentation skills; examples of creative visual imagery; enquiry skills; experimentation; and engagement with technology for image product.

If the academic team wish to consider your application further, you will be invited to attend an interview - these will have identify online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a complimentary download from the Microsoft website. We will send you farther details at a later point most how we will connect with you for your interview. At interview an international academic will look at your portfolio and ask questions to plant your suitability for the form. Applicants will be expected to demonstrate the following at interview: a strong interest in, and awareness of, gimmicky mode; a cultural awareness of society and electric current global issues; visual sensation evidenced through portfolio work; an interest in, and noesis of, digital and social media; a motivation for working in creative media; and a motivation to succeed on the course.

If you lot are successful at the interview stage you volition be offered a place. Applicants are non guaranteed to exist asked to upload work, nor are they guaranteed an interview.

Please notation that if you are unable to attend, the College may not be able to re-schedule.

How we notify y'all of the upshot of your application

If you lot applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Rails. If you lot have practical directly or through an agent, we will notify you through the UAL portal. You will simply receive further communication directly from the Higher if your application has been successful. This volition be in the form of a full offer pack including details of accommodation, fees, and other of import information.

Fees and funding

Dwelling fee

£9,250 per year

This fee is right for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students.

Dwelling fees are currently charged to UK nationals and UK residents who run into the rules. However, the rules are circuitous. Find out more than about our tuition fees and determining your fee status.

International fee

£23,610 per year

This fee is right for 2022/23 entry and is field of study to alter for 2023/24 entry. Tuition fees for international students may increase by upwards to 5% in each time to come yr of your form.

Students from countries outside of the United kingdom of great britain and northern ireland will mostly be charged international fees. The rules are complex then read more than well-nigh tuition fees and determining your fee status.

Careers and alumni

All of our undergraduate courses offer career development, then that you go a creative thinker, making constructive contributions to your relevant sector of the mode manufacture.

LCF offers students the opportunity to develop Personal and Professional person Development (PPD) skills while studying through:

  • An on-course work feel or placement year. Please annotation, this is not available on every form; delight see the Course Details section for data about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-ane advice sessions.
  • Admission to a graduate careers service
  • Access to a alive jobsboard for all years.
  • Advice on setting upwards your ain make or company.

Graduates who wish to go along their education at postgraduate level tin progress to suitable courses within the College, the University or elsewhere.

Career paths

Graduates from this course are well placed to take up a number of positions inside the fashion media manufacture. Design and technical skills learnt on the course equip graduates to work as effective fashion communicators, where an overview of brand strategy and the ability to create and realise an constructive artistic vision across multiple platforms with a squad of creative practitioners is required. Graduate destinations include Insight and Innovation Consultant at Brand Genetics, Digital Concept Designer at LVMH, Visual Studio Communications Assistant at COS and Team Assistant at The Communications Shop.

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Source: https://www.arts.ac.uk/subjects/fashion-communication/undergraduate/ba-hons-creative-direction-for-fashion-lcf

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